Posted By Mano Haran Aug 08, 2016 Comments Off on Hosting a Customer Event
Hosting a Customer Event
Holding a customer event is one way to stay connected to the company’s customer base. Every event should be catered for specific business objectives. Hosting a successful event is key – thus; list below are several tips to making an event a sucessful one:
1. Decide your objective
The organising team will need to decide the basis of hosting the customer events. Some of the questions to ask includes – Are you hosting the event to thank your current customer base? Are you launching a new product to the market? Whatever it is, setting the objective is key as it will help in the subsequent event planning items of the organising team.
2. Gather data and build a brand
Approaching the event planning like science, the company is advice to quantify its data to empirically measure the success of the event. Sometimesa one-off event would not always achieve the company’s overall desired goals – thus; sometimes the project requires a long-term system of events.
3. Generate interest and a guest list
With the events core objectives set in place and hard numbers to quantify and measure the success rate of the event – the organising team will need to brainstorm how to create ‘a buzz’ for the customer event. To get the customer to show up, the marketing engagement will need to translate the reason for the customer to show up.
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